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Why Purple?

We were so pumped after releasing our first product, the Yellow Explorer Kit, that we wanted to do something equally exciting. But what? When we took a second look and examined the market on explorer kits, it only took a moment to notice a huge void. No one sells a kit in feminine colors. I was simultaneously surprised and not surprised at all. Apparently, when most toy companies think about “explorers”, they envision boys. Not us. Unplugged Explorers was started by a couple of moms who grew up playing in the woods and a dad who’s raising three daughters. We all know how important it is to be inclusive to all genders. Studies have shown that as women and girls,...

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